
Awareness Week resources for organisations

Taking place from 5-11 May 2025, Dying Matters Awareness Week is an opportunity for people to talk about death, dying and grief.
On this page you'll find a suite of fun, engaging resources to help get your organisation involved.
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What's on this page
Our theme this year
The Culture of Dying Matters.
Every year, people around the UK use Dying Matters Awareness Week as a moment to encourage all communities to get talking in whatever way, shape or form works for them.
This year’s theme, ‘The Culture of Dying Matters’, focuses on how different communities and cultures in the UK feel, talk about, and deal with death and dying – and what brings them together.
Find out more about the Dying Matters Awareness Week theme.
How it can help you
Dying Matters Awareness Week is an opportunity for organisations and businesses around the UK to show their commitment to building an open, compassionate culture at work.
By taking some dedicated time to take part in the activities, you’ll be showing your staff that you value them, their experience and their wellbeing. They may appreciate taking their foot off the gas with their day to day workload, to explore their own thoughts and experiences individually, or with colleagues.
It doesn’t matter if you aren’t already involved with Hospice UK, Dying Matters or Compassionate Employers – anyone can get take part!
What is Dying Matters?
Dying Matters is a campaign run by the charity, Hospice UK. We work with local organisations, decision-makers and the general public to make things better for people who are dying or grieving.
Right now, we don't have the right language to talk about death. People aren't getting the support that suits them as they approach the end of life.
We want to see a world where people live well until the very end.
How to get involved
There are plenty of easy and engaging ways in which you and your organisation can get involved in this year's The Culture of Dying Matters campaign:
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We know it can be really challenging to start conversations – especially about death and dying.
So, based on answers from our survey of 1,000 recently bereaved people, we’ve created a fun, engaging online quiz that anyone can take – to see how their answers compare and to challenge their preconceptions.
Taking the quiz gives the opportunity to really think about the sort of language you’d prefer, and why.
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These 'The Culture of Dying Matters' conversation starter cards can be printed on a home or work printer, and used for a fun in-person engagement activity.
Scan the QR codes on each question to read the full answers from all of our Dying Matters contributors.
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Last year's beautifully animated film used testimony from a patient, a bereaved person and a palliative care doctor, to concisely explain the Dying Matters Awareness Week campaign and why language is so important.
This year, we'll be launching a different film on Monday 5th May, featuring three hospice volunteers discussing and reflecting on death and dying in their cultures.
You could use the desktop and social versions in your internal comms, or share them externally to show your support.
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This year, people from a range of cultural and faith backgrounds share their experiences about the culture of dying, and what it means to them.
The five stories - which are extended versions of what's on the 'Conversation starters' cards will be available here from Friday 2 May. You can use them in your internal comms, or share them externally to show your support.
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We couldn't do any of this alone. Join the Dying Matters Awareness Week conversation on Facebook, Twitter and LinkedIn.
Share the Dying Matters Awareness Week launch posts
Want to share the campaign on your own social channels? On Monday 5 May we'll add links here to share our launch posts on your channels.
We'll post our Dying Matters Awareness Week film on our social media accounts. If there was one thing we could ask you to do to help us spread the word on Monday 5 May, it would be to consider asking your company's social teams to like, comment and share it.
Social graphics
Find our collection of social media graphics for you to create your own posts.
Make sure you use this year's hashtags when you post:
#TheCultureOfDyingMatters
#DMAW25
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Discover how your organisation compares to the market by taking the Compassionate Employers mini-assessment.
It’s free, it takes just one minute, and you’ll find out whether your company has compassionate best practices.

Downloadable resources
We've created a suite of handy resources that your organisation can use to get involved with Dying Matters Awareness Week.
Download them, print them, share them... and help spread the importance of starting honest, open conversations about death and dying – with healthcare professionals, family and friends.
These resources are available via the link below.