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Every year, people around the UK use Dying Matters Awareness Week as a moment to encourage all communities to get talking in whatever way, shape or form works for them.

The theme of this year's campaign is: The Culture of Dying Matters

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The Culture of Dying Matters

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The mission of Dying Matters is to break down the stigma and taboo of talking about death and dying.

To this day, that’s still applicable to much of the UK. But do we all have the same attitudes, views and practices on death and dying?

There are of course many differences in the ways that cultures and faiths approach and mark death and dying. But at their core, feelings about dying, and our experiences of grief, are universal emotions that we all share, no matter who we are or where we live.

While a friend or family member’s death can affect every person differently, studies of grieving brains have shown that there are no scientific differences in relation to race, age or religion. We can all feel the impact of the loss, helplessness, sadness – but we may do it, and show it, in different ways. 

We may all talk about death and dying in a multitude of ways, but we share a common thread.

This Dying Matters Awareness Week, we’re focusing on how different communities and cultures in the UK feel, talk about, and deal with death and dying – and what brings them together.

Because the Culture of Dying Matters.

Join us from 5 – 11 May 2025 for Dying Matters Awareness Week. 

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Dying Matters Awareness Week 2025 resources

Awareness Week Resources

Explore and download the official Dying Matters Awareness Week 2025 resources, including supporter and library packs, posters, reading lists, social media graphics, bunting, animated film, and more.

Explore the full resources
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2024 theme: the way we talk about Dying Matters

Patricia is living with an incurable illness. Mumtaz’s husband Rasheeque died in 2021. And Lucy is a Palliative Medicine Consultant at North London Hospice. 

As part of Dying Matters Awareness Week in 2024, their powerful experiences explored how language plays such an important part at the end of someone’s life.

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