Compassionate Customer Care Award

Compassionate customer care award pricing

Our Compassionate Customer Care Award programme recognises businesses that provide exceptional customer care.

We'll work with your company to support customers and embed compassion into every aspect of your service.

What's on this page

What is the Compassionate Customer Care Award?

Our Compassionate Customer Care Award recognises businesses that provide exceptional customer care. It is awarded to companies that complete our programme. We'll work with your company to support customers and embed compassion into every aspect of your service.

Our Compassionate Employers programme has been helping organisations look after their employees for 6 years. Now, we're using that expertise to help make sure customers receive the same compassion at the most difficult points in their lives.

Whether your customers are grieving, caring for others or have been diagnosed with a life-limiting illness, we can work with you to provide the right support. Our specialist team will assess your processes and advise on the best ways to improve them. Through this process, you'll earn a Compassionate Customer Care Award. 

Gold Compassionate Customer Care Award

Award tiers

Participating in the programme means you'll reach one of our three Compassionate Customer Care Award tiers: Bronze, Silver, and Gold. Our Gold award is the highest tier and signifies that your business is providing exceptional customer care.

Earning an award signals to both existing and potential clients that you know how to best support them when they're dealing with death and dying. 

The Co-operative Bank

Our first award

We launched the award with The Co-operative Bank. We vigorously assessed their processes and training for supporting customers coping with bereavement, grief, and caring.

After a lengthy review process, we were delighted to award The Co-operative Bank our first ever Gold Compassionate Customer Care Award. 

Maria - Co-op

"Supporting customers experiencing bereavement is an essential part of what we do as an ethical bank. We recognise that when a loved one dies, our customers are not only dealing with grief, but are also often managing complex financial arrangements. Our priority is to be as compassionate as we can, which is why we’re really proud to be recognised with a Gold Compassionate Customer Award for the work we are doing to help our customers through the process."

Maria Cearns, Chief Operating Officer, The Co-operative Bank.

Toby Porter is Chief Executive of Hospice UK

"We are delighted to award The Co-operative Bank our first ever Gold Compassionate Customer Care Award.

Hospice UK launched the award programme to recognise businesses that provide the best customer care to those who have caring responsibilities, terminal illness and those experiencing bereavement.

The Bank’s efforts in training staff, setting high service standards, and prioritising the needs of bereaved and other vulnerable customers set an exemplary standard for other businesses to follow.

They have already shown a great commitment to supporting their customers and we look forward to continuing to work alongside them."

Toby Porter, Chief Executive, Hospice UK

What do you get from the programme?

Being part of the programme helps ensure you are providing the best customer care to those who have caring responsibilities, terminal illness and those experiencing bereavement.

Your employees will also benefit from having clear processes when interacting with these customers. We'll help you embed best practice so that staff are not left wondering what to say or feeling uncomfortable when supporting grieving customers.

Participants of the programme get:

  • The opportunity to promote your award tier on your website for 12 months  
  • Marketing materials to let customers know about your award. These include window stickers, posters and leaflets
  • Bespoke training for your Line Managers and frontline colleagues on having Compassionate Bereavement Conversations delivered by one of our experts  
  • Access to our Compassionate Bereavement Conversations e-learning module
  • A listing on our Compassionate Companies leaderboard of most compassionate places to shop 

How are businesses assessed?

Companies are assessed on three areas of customer service – Ease of Customer Journey, Compassionate Interactions and Service Flexibility. 

Compassionate customer care award

Pricing

The price of the assessment process and award is between £3,000 and £10,000 +VAT p.a., depending on your organisation’s size 

As the national champion for hospices, the funds generated from our programmes helps support our exceptional hospices across the UK. Your contribution helps make sure hospices can thrive - today and into the future. 

Join the programme

To speak to us about joining the programme please get in touch with our Compassionate Employers team.

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