National Hospice Legacy Campaign

At Hospice UK we understand that funding remains a challenge for many hospices but legacy income is an important and growing source of funding.

Charities, especially hospices, have an enormous opportunity to attract a significant amount of this legacy income. 

Working with participating hospices, we are building a ground-breaking national campaign to raise vital awareness of legacy giving for local hospices.

143 hospices joined the campaign in its first year, raising a campaign budget of £1,004,000.

The centrepiece of the campaign will be a powerful national TV ad. Due to air in early 2025, it will inspire viewers to leave a gift in their will to their local hospice. 

Participating hospices will receive a campaign toolkit so that they can activate the campaign locally and optimise its impact for their own hospice.

If you have any questions about the campaign so far, please email the Legacy Campaign team.

We intend to develop a strong campaign this year, which can be used as part of hospice legacy marketing in the future.

We are currently working on plans for the next phase: if you would like to be kept up-to-date about what's next, complete our online form and we will be in touch soon with more information about how to get involved.