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In 2024, Hospice UK is leading a national campaign to encourage people to leave a gift in their will to their local hospice.

This campaign will support participating hospices to fundraise for their work through legacy giving.

Why is legacy income important?

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At Hospice UK we understand that funding remains a challenge for many hospices but legacy income is an important and growing source of funding.

Charities, especially hospices, have an enormous opportunity to attract a significant amount of this legacy income. 

Our National Legacy Campaign

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Working with participating hospices, we are building a ground-breaking national campaign to raise vital awareness of legacy giving for local hospices.

138 hospices have signed up to take part so far, raising a campaign budget of more than £970,000.

We intend to develop a strong campaign this year, which can be used as part of hospice legacy marketing in the future. 

Participating hospices will receive a campaign toolkit so that they can activate the campaign locally and optimise its impact for their own hospice.

Together we can achieve more impact and reach a wider audience than we can as individual hospices. 

 

If your hospice has not yet signed up to take part and you would like more information, please contact contact Isla Mejia-Mackintosh.

Campaign information

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To find out more about our research and how the campaign will be run, you can: