Cause-Related Marketing

An older woman with short gray hair smiles warmly while leaning on a clothing rack in a vintage boutique.
An older woman with short gray hair smiles warmly while leaning on a clothing rack in a vintage boutique.

Work for Good

Are you a small business looking to donate through your business sales but not sure of the best way to do this?

We’ve teamed up with small business fundraising platform Work for Good who make it extremely easy for you to donate to us through the sale of your products and services and help us keep track of your wonderful support.

Donating to us through the platform also gives you the opportunity to set up a Work for Good page to publicise your giving story to your customers, clients and employees and shout about your support for us.

How it works

If you have a small business and want to donate to charity and publicise your giving (cause-related marketing) this can be complex due to legal requirements.

In order to be legally compliant, a Commercial Participation Agreement (CPA) must be set up with each individual charity, which is both time consuming and costly for charities to produce and minimum donations can be required. This is where Work For Good can help, once you register with them they will set up the CPA ( please read the terms and conditions to ensure you understand the CPA conditions).

You can then share your giving on your website, social media and promotional materials to demonstrate your values to your customers or clients (you can only do this if you specified that you would like to publicise your support, when you pledged a donation).

Don’t forget to edit your Work For Good page to share your story about why you are supporting us.

If you are interested in donating through Work For Good please get in touch - we’d love to hear from you! Email: corporatepartnerships@hospiceuk.org